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Travel without leaving

What if residents were your main customers?

Starring:
Ludovic Dublanchet
About
February 4, 2026
12:05
15
 min
Conference
Plenary Room / The Lighthouse
Qui consomme des loisirs toute l'année dans votre territoire ? Qui interagit le plus sur vos réseaux sociaux ? Qui met le plus de commentaires sur Google ou Tripadvisor ? Pour l'essentiel des destinations, ce ne sont pas les touristes, mais les habitants ! Et si l'on explorait ensemble l'intérêt d'une stratégie qui cible nos habitants ?

Presented by

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With

Ludovic Dublanchet
Consultant, speaker
#Dublanchet

Ludovic began his career in Auvergne at the Regional Development Agency, then at a consulting firm specializing in ICT strategies for local governments. In 2002, he joined Ardesi Midi-Pyrénées (the Digital Agency), where he was specifically in charge of tourism and culture. It was in this capacity that he launched the National Conference on Institutional E-Tourism, organizing the first six editions of the event in Toulouse. Self-employed since 2011, he works as a consultant, speaker, facilitator, and change agent; he participates in numerous seminars, events, and conferences, and assists organizations with their strategies, either through project management support or training. He organizes the National Institutional E-Tourism Conference in Pau and will once again host “Les Grands Remous” alongside Marie-Hélène Raymond.

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