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L'innovation au service de l'industrie touristique vu par la Catalogne

Starring:
Xavier Garcia
About
February 4, 2026
3:00 p.m.
60
 min
Focus Group
Focus Group Room
Avec Xavier Garcia, Cluster Manager Comment la Catalogne structure-t-elle ses écosystèmes d’innovation, et quel rôle concret jouent les clusters pour accélérer les projets, connecter les acteurs et créer de la valeur sur un territoire? Dans ce groupe de discussion, Xavier Garcia partagera : - Les grandes lignes de la politique des clusters en Catalogne ; - La manière dont se construit un écosystème d’innovation (gouvernance, services, collaborations, mise en marché) ; - Un focus sur le Tech Tourism Cluster : ce que ce modèle permet, ce qu’il change pour les entreprises et les destinations, et les enseignements transférables au Québec.

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With

Xavier Garcia
Cluster Manager
Tech Tourism Cluster

With more than a decade of experience, he is a tourism sector professional with an extensive career in the hospitality industry and the startup ecosystem in Catalonia. Since October 2022, he has been the Cluster Manager of the Tech Tourism Cluster. Graduated in Tourism from the Universitat Autònoma de Barcelona (UAB), among his previous experiences, he highlights his time at successful startups such as Waynabox or Welcome Pickups, whom he helped consolidate their presence in Barcelona; and, above all, his time as Innovation Director of the Barcelona Hotels Guild, a position he held between 2019 and 2022, and which was marked by his desire to develop and transform a traditional sector by introducing new concepts and existing methodologies to the market. At the same time, he combines his work at the head of the cluster with that of associate professor at different universities specialized in tourism and business, teaching classes in the field of innovative business development and business strategy.

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