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Starring:
Ludovic Dublanchet
Marie-Hélène Raymond
About
February 4, 2026
8:30
30
 min
Conference
Plenary Room / The Lighthouse
At 8:30 a.m., we’ll gather to kick off the event and get the day started. This opening session is a chance to explore the program, figure out how to navigate the different formats and trends… and, most importantly, reconnect with your hosts, Marie-Hélène Raymond and Ludovic Dublanchet.

Presented by

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With

Ludovic Dublanchet
Consultant, speaker
#Dublanchet

Ludovic began his career in Auvergne at the Regional Development Agency, then at a consulting firm specializing in ICT strategies for local governments. In 2002, he joined Ardesi Midi-Pyrénées (the Digital Agency), where he was specifically in charge of tourism and culture. It was in this capacity that he launched the National Conference on Institutional E-Tourism, organizing the first six editions of the event in Toulouse. Self-employed since 2011, he works as a consultant, speaker, facilitator, and change agent; he participates in numerous seminars, events, and conferences, and assists organizations with their strategies, either through project management support or training. He organizes the National Institutional E-Tourism Conference in Pau and will once again host “Les Grands Remous” alongside Marie-Hélène Raymond.

Marie-Hélène Raymond
Visitor Experience Strategy Coordinator
Quebec National Museum of Fine Arts

Marie-Hélène Raymond has been working in the field of communications and media for over 20 years. After a career as a cultural columnist, she joined the team at the Musée national des beaux-arts du Québec (MNBAQ) in 2008, where she launched a digital strategy by developing social media channels, web series, and podcasts dedicated to raising awareness of and promoting Quebec art. Today, she coordinates the visitor experience strategy and leads innovative projects, including the integration of artificial intelligence, positioning the MNBAQ as a leading museum while also serving as an active member of the AI + Tourism Working Group.

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