Regenerate me... if you can!

Regenerative tourism: buzzword, utopia, or methodology? The right words to heal the ills

Starring:

Gregory Guzzo

About

February 4, 2026

2:00 PM

min

Workshop

Plenary Room / The Lighthouse

Regenerative is becoming one of those buzzwords associated with "tourism." In principle, it's a good thing, but as always, it tends to be a bit overused, and that, Gregory, is starting to get on his nerves! So he's here to set the record straight.

Presented by

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With

Gregory Guzzo

Founding President

Distinctive

Grégory Guzzo is an executive and entrepreneur with over 25 years of experience in strategy, marketing, digital transformation, and customer experience. He has managed both public and private organizations, from the Val Thorens resort—voted "Best Ski Resort in the World" five times—to the Compagnie des Alpes. He has also supported the growth of Antidots Interactive, a socially responsible technology company. Passionate about sharing his knowledge, he has spoken at several schools and universities in France and abroad (IAE Savoie Mont Blanc, Sciences Po Aix, HES SO Valais, etc.) as well as for European ministries. Founder of Distinctiiv, he now helps organizations manage high-stakes strategic projects, combining clarity, impact, and meaning.

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