Regenerate me... if you can!
Three hubs, one movement: innovating differently in sustainable tourism
Starring:
Julien Bergeron
About
February 4, 2026
3:00 p.m.
60
min
Discussion group
Discussion Room
What if tourism innovation primarily served local areas and their communities? Through the experiences of the three sustainable innovation hubs —Abitibi-Témiscamingue, Mauricie, and Quebec City—this discussion group explores their approaches (regenerative, social, decarbonization), initial lessons learned in the field, and above all: how to develop a region through mobilization, experimentation, partnerships, and measurable impacts, and how to draw concrete inspiration from this to transform our destination by 2030.
Presented by
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With
With over fifteen years of experience in event management in Quebec City, specializing in marketing, partnerships/sponsorships, and eco-responsible practices, I have chosen to actively engage in the development of MT Lab's Sustainable Innovation Hubs. Through an approach that values innovation, I hope to contribute to the mobilization of Quebec's tourism industry toward responsible and sustainable tourism.
