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The industry gathers in Quebec City for the second edition of Grands Remous, Canada's largest summit on innovative and sustainable tourism.
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A must-attend event to transform the tourism industry
- Keynote speeches by Quebec and international voices to shed light on major transition issues, stimulate reflection, and open up new perspectives.
- A whirlwind of ideas for sharing best practices and drawing inspiration from promising initiatives here and elsewhere.
- Brainstorming workshops to collectively devise concrete solutions to the challenges of sustainable and innovative tourism.
- Unprecedented explorations into artificial intelligence, coexistence between territories, and responsible business models.
- Numerous opportunities to meet and collaborate in a friendly atmosphere where local cuisine and festive evenings come together.
Regenerate me... if you can!
The paradox between consumption and regeneration.
Tourism promises to do better, but can it really repair what it contributes to wearing down? This trend explores certain gray areas and lays its cards on the table: what needs to be rethought, slowed down, or reinvented in order to last? We are not talking about greening what already exists, but about revisiting it from the ground up: models, indicators, and desires.
Travel without leaving
The paradox between tourist and resident.
What if the most beautiful attractions were not those created for tourists, but those that resonate with local communities? This trend shifts the focus from marketing foreign destinations to rooting ourselves in our shared heritage. It explores a reinvented form of local tourism—not as a post-pandemic Plan B, but as a lever for pride, cohesion, and cultural transition.
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Under the code, the impacts
The paradox between digital freedom and algorithmic dependence.
Digital technologyis everywhere. Algorithms, platforms, data... tourism relies on technologies that are supposed to simplify and increase profitability. Artificial intelligence is the visible tip of the iceberg. But behind its promises lie real impacts on jobs, human relationships, and the planet. This trend invites us to decode our digital habits together in order to better measure their scope.
Taking care of the interior
The paradox between taking care of yourself and taking care of others
What if the greatest driver of innovation in tomorrow's tourism industry wasn't always a new digital tool... but the quality of relationships, the desire to pass on knowledge, and the care given to teams? While the pandemic has weakened teams and called working models into question, it has also reawakened something precious: a deep desire to do better. This trend explores what needs to change to make working in tourism motivating and sustainable.
The Great Turmoil Manifesto: the status quo is no longer possible
Climate challenges and upheavals in the tourism industry demand a bold response. Les Grands Remous is an invitation to act, innovate, and transform the way we think about tourism.
Changebegins with a first step, taken individually, before becoming a collective force. This manifesto is a declaration of commitment to building a form of tourism that is more respectful of communities and the planet.
Discover our vision and take action with us.
2026 Program
February 4
February 5
Speakers
Kiosks and staff
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Relive the Great Turmoil of 2025
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In collaboration with
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