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Travel without leaving

What if the residents were your main customers?

Starring:
Ludovic Dublanchet
About
February 4, 2026
11:00
20
 min
Conference
Plenary Room / The Lighthouse
Who consumes leisure activities all year round in your area? Who interacts most on your social networks? Who posts the most comments on Google or Tripadvisor? For most destinations, it's not tourists, but locals! How about we explore together the benefits of a strategy that targets our residents?

Presented by

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With

Ludovic Dublanchet
Consultant, speaker
#Dublanchet

Ludovic began his career in Auvergne, at the Regional Development Agency, then in a consulting firm specializing in ICT strategies for local authorities. In 2002, he joined Ardesi Midi-Pyrénées (Digital Agency), where he was specifically responsible for tourism and culture. It was in this context that he launched the Rencontres Nationales du e-tourisme institutionnel (National Institutional e-Tourism Meetings), organizing the first six editions in Toulouse. Self-employed since 2011, he is a consultant, speaker, facilitator, and agitator, participating in numerous seminars, events, and conferences, supporting organizations with their strategy, project management, and training. He organizes the Rencontres Nationales du e-tourisme in Pau and will once again host the Grands Remous alongside Marie-Hélène Raymond.

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