Under the code, the impacts
Creative AI: The new superpower of your territories
Starring:
David Pieropan
About
February 5, 2026
11:05
40
min
Conference
Plenary Room / The Lighthouse
Travel is not limited to simple logistical movement. Humans have always sought to travel in ways other than physically: we already travel through reading, through history, through the flavors of a dish, or through our imagination.
For you, tourism professionals, this dimension is crucial. It is this "mental journey" that you sell above all else to attract visitors. But until now, your means of provoking this journey of the mind have been limited by real constraints: the weather, the passage of time, or the impossibility of showing what is no longer there.
AI is not there to replace physical travel, but to become your creative super-assistant to enhance this exploration.
Presented by
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With
David Pieropan is a producer and entrepreneur. After a dozen years as a television producer and designer, he founded Sparkling, a studio that helps organizations create informative, explanatory, and educational content. He is also co-founder of the AI studio Bingo Charlie and co-producer of the Sommets des Rendez-vous de la production de contenu (Content Production Summits). David now works with creative teams who want to understand and integrate AI.
