Business intelligence in tourism: how to use data strategically?

Gaëlle Ramboanasolo is Director and Data Scientist at Gradiant, a company specializing in AI and advanced analytics that supports cultural, media, and tourism organizations in leveraging their data and developing customized solutions. With an M.Sc. in Business Intelligence, she first worked as a data analyst at the Société de la Place des Arts, then at Bandsintown and Synapse C, where she developed expertise in data literacy, data strategy, and the design of data science-based tools for music, books, and the performing arts. With Gradiant, she designs dashboards, predictive models, and workshops that help organizations better understand their audiences and visitors, increase their discoverability, measure their impact, and make data-driven decisions. Committed to responsible and inclusive AI, Gaëlle regularly acts as a trainer and speaker to demystify artificial intelligence and its challenges for the arts and culture, notably with MassCulture, where she acts as Data Coach for the Data Narratives for the Arts program. She has also taught at La Cité College in Ottawa and is involved in initiatives promoting diversity in STEM, notably with Women in AI.