Cultivating change: aligning profitability and sustainability in your business

Orlane Panet is an entrepreneur and co-founder of MicroHabitat, which now operates the world's largest private network of urban farms. She supports public and private organizations in transforming built spaces into levers for environmental, social, and economic performance. Her work lies at the intersection of sustainable development, innovation, and operations, with a strong conviction that impact should not be an "extra" but a strategic driver integrated into business models. Through MicroHabitat, she demonstrates how sustainable initiatives can strengthen asset resilience, generate savings, mobilize stakeholders, and create measurable social impact. Orlane is a regular speaker at international events related to real estate, innovation, and sustainable development, where she shares a clear-headed, solution-oriented approach to contemporary paradoxes—growth and sustainability, performance and responsibility. She has received several awards, including the Ernst & Young Entrepreneur of the Year 2019 award, CEO of the Year, Medium-Sized Business, Les Affaires newspaper, and recognition among the Top 25 Women of Influence.