Measuring differently: AI as a driver of sustainable decision-making in tourism

Geneviève Leclerc is CEO and co-founder of #MEET4IMPACT, a Montreal-based non-profit organization that transforms tourism and business events through a structured approach to planning, managing, and measuring social impact. A visionary and catalyst for innovation, she has over 25 years of expertise in the tourism, sustainable development, and visitor economy sectors. Geneviève applies design thinking and impact management methods to support destinations, associations, and governments in generating tangible and sustainable positive social impacts. She has trained numerous teams around the world in the implementation of impact frameworks, strengthening their capacity to build a more inclusive and value-creating visitor economy. A recognized leader, she is also co-developing ImpactAIQ, a digital platform that uses AI and data to democratize impact measurement. An experienced speaker, she excels at translating complex issues into concrete tools that serve communities.