AI knows how to sell, but does it know what's good?

After more than 25 years as an executive in the marketing and retail industry, Valérie felt the urgent need to dedicate her efforts to creating a more sustainable world, becoming a leading player in social and environmental transition. A visionary and passionate leader, she founded Masse Critique, a non-profit collective that catalyzes social and environmental transformation in the communications and marketing industry. She is also the creator and director of Groupe Ecomarque, a pioneering sustainable marketing agency recognized for combining innovative strategies with environmental responsibility. As Canada's undisputed expert in sustainable marketing, Valérie is the go-to source for journalists, marketing associations, and advertising agencies on crucial topics such as greenwashing, AI ethics, corporate social responsibility, responsible communication, diversity and inclusion, and more. Her expertise is sought after by key industry players looking for informed advice and sustainable solutions. Valérie is also the author of influential studies, including "The Study on Advertising Influence Emissions," contributing significantly to sustainable knowledge and practices in the field of marketing.