Navigating between idealism and realism

I am an entrepreneur, creative, and strategist. Originally from Abitibi-Témiscamingue, I am the co-founder of BESIDE, a Quebec-based company that reconnects humans with nature through immersive destinations, engaging stories, and a sustainable vision of hospitality. Before BESIDE, I worked for ten years in advertising with major international brands, which shaped my approach to storytelling and brand experience. I am also the co-founder of Abitibi & Co., a manufacturer of canoes and kayaks distributed throughout North America. Today, I build projects on a human scale, guided by authenticity, simplicity, and impact. Through my columns, conferences, and collaborations, I offer a lucid look at entrepreneurship, failure, reconstruction, and the quest for meaning.