Artificial intelligence in tourism: Practical applications and opportunities

Join this workshop to discover how artificial intelligence can become a strategic lever in your development. After an introduction to the AI and Tourism working group and funding opportunities for AI-related projects, explore five tools through concrete demonstrations for designing a tourism project. The workshop will continue with exchanges in small groups (in community of practice mode) on key themes, such as AI integration and its issues (ethics, environment), the impact of AI on consultants, applications for attractions, museums and events, and uses in ATRs and public organizations. An opportunity to share best practices and identify concrete solutions adapted to your professional realities.

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Who is the IA+Tourism Working Group?

Created in March 2024, the AI and Tourism Working Group is a multiplier agent actively involved in making Quebec's tourism community a fertile ecosystem for business innovation related to Artificial Intelligence. In collaboration with the MT Lab, the Ministère du Tourisme du Québec and the entire tourism community, it is working to ensure that our sector properly and agilely integrates AI tools.