Lunch-échange | Attractiveness or Innovation: living together or dying alone?

Who is Lionel Flasseur

Lionel Flasseur is a key figure in territorial marketing and sustainable tourism, with over 20 years' experience in strategic roles. After starting out at MARS Alimentaire, he helped position lastminute.com as Europe's leading online travel retailer, and led ambitious projects for Aéroports de Lyon and Thalasseo.

In 2011, he took over the management of the ONLY LYON international program, boosting the metropolis' profile worldwide. In 2017, he piloted the merger of regional tourism committees into Auvergne-Rhône-Alpes Tourisme, introducing a vision of "benevolent tourism" focused on sustainable development.

In 2020, he co-founded and chaired Essentiem, an endowment fund supporting transitions in tourism, and in 2023, he took over as CEO of One Provence, to promote Aix-Marseille Provence internationally.

Lionel Flasseur is also a director of Handicap International France and certified as an Independent Director by the EMLyon Business School.

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Who is Grégory Guzzo

A specialist in sales and marketing strategies in the tourism industry, Gregory brings his know-how in management, marketing engineering, branding, key account management, customer experience performance, data-driven strategies and social media. Gregory draws on both strategic and operational experience in management positions in winter sports resorts such as Val Thorens and in business units of the Compagnie des Alpes group. In particular, he has supported numerous tourism projects and structures in their commercial and digital transformation, as well as in various complementary fields such as communication, crisis management and governance. Gregory also works internationally with numerous schools (Science Po Aix-en-Provence, IAE Savoie Mont Blanc, HES SO ValaisSuisse) and ministries of tourism or economic sectors (Switzerland, Slovenia, European Commission).

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